Director, Next Generation & Ad Hoc

Location(s): United States of America
City/Cities: Atlanta

Travel Required: 00% - 25%

Relocation Provided: No

JOB DUTIES:
? Responsible for driving & providing marketing analytics and building next generation analytic capability across the enterprise.
? Drive and deliver ad hoc marketing analytics.
? Provide ad hoc analysis based on standardized templates at speed and to scale.
? Develop refreshed protocol for all marketing Ad Hoc analytics and systematic approach to derive and share comprehensive worldwide insights from ad hoc research.
? Build real time ad hoc analytic capability working closely with the Platform Services data team and in partnership with Center and OU Insights & Marketing teams.
? Develop next-generation global standards for marketing analytics.
? Enhance investment optimization through improved models.
? Reduce overall data and analytics spend by introducing machine learning approach, improving accuracy and action ability.
? Design and implement next gen analytics strategic roadmap.
? Lead partnership with the hub data and analytics teams, the other platform service hubs to assess and upgrade analytics through refreshing metrics and developing innovative measurement frameworks.
? Serve as subject matter expert for Artificial Intelligence and Machine Learning analytics.
? In the short term, focus will be driving the assessment of current state, developing strategy for future state, and developing the roadmap and execute the strategy towards the destination.
? *HYBRID position - periodic in-office requirement needed.**

Education:

Bachelor?s or its equivalent in Business Administration or a related field plus 5 years of experience in job offered or related position.

Experience:
? 5 years' experience in the following:
? Managing cross-functional relationships across Marketing, Finance, and Information Technology (IT) within a complex, global environment.
? Translating analytics into data-driven insights to guide business planning processes.
? Working with statistics and exploratory data analysis pertaining to the Consumer-Packaged Goods Industry data, including consumer survey data and syndicated retail data derived from Nielsen, or IRI.
? Working with Power Bl and SQL.
? 2 years' experience in the following:
? Programming languages such as R, Python.
? Ability to perform statistical analysis.
? *HYBRID position - periodic in-office requirement needed.