Senior Digital Marketing Data Analyst - Hybrid/Remote-240000AG
About the position The Senior Digital Marketing Data Analyst will support NMDP's Enterprise Marketing teams by developing advanced digital measurement and data strategies. This role focuses on integrating marketing and operational data to generate insights on campaign engagement, performance reporting, and optimizing campaign ROI. The analyst will assess various data sources, communicate insights to stakeholders, and collaborate with marketing teams and technical partners to enhance audience experiences and ensure data quality. Responsibilities • Serve as the primary digital marketing campaign data analyst for the NMDP enterprise marketing team. • Collaborate with Regional Marketing teams, marketing agency partners, and IT departments to implement digital campaign tracking and audience re-marketing technologies. • Develop multi-channel marketing campaign conversion-based performance reporting by combining data from paid and non-paid channels. • Utilize various marketing, analytics, and data visualization tools to provide performance reporting and insights. • Measure and map year-over-year pacing and progress of digital marketing campaigns against fiscal year goals. • Benchmark digital campaigns against industry standards at both global and niche market levels. • Monitor key campaign performance metrics and provide intervention strategies to ensure campaign goals are met. • Extract large data exports from multiple sources to ensure data security and quality. • Stay updated on digital marketing and analytics industry news and trends. Requirements • Proven experience in developing multi-channel digital marketing campaign reporting and dashboards. • Experience with Google Analytics GA360 UA to GA4 360 implementations. • Knowledge of digital ad tracking technologies, including audience remarketing and 1st party CRM marketing campaign audience data integrations. • Experience with GA4 conversion event tracking and data analysis. • Ability to communicate campaign performance results and insights to stakeholders. Nice-to-haves • Experience with Salesforce and Salesforce Marketing Cloud. • Familiarity with Google Looker Data Studio and Google Tag Manager. • Knowledge of industry-leading ad platforms and re-marketing technologies. Benefits • Remote or hybrid work options. • Collaborative work environment. • Opportunities for professional development. Apply tot his job