Public Relations Associate Vice President, Consumer Lifestyle Brands PR (NYC Remote)
About the position Responsibilities Lead the execution of integrated and successful public relations campaigns/programs that exceed client goals. Maintain clear and consistent communications; provide proper direction and counsel; and offer problem-solving solutions to clients. Develop and grow senior client relationships. Lead internal teams and drive their growth; provide proper feedback and guidance; motivated to be creative and achieve excellent results. Review and develop press materials, including but not limited to press releases, media advisories, key messages, Q&As, and executive remarks. Develop overall communications media strategy for clients; manage profitability and financial aspects of accounts. Utilize excellent contacts to secure consistent media coverage across a wide range of consumer, F&B, business, lifestyle, and news publications. Establish new media contacts to expand reach across print, online, TV, social, radio and podcasts. Generate new business opportunities and help secure new clients; research and participate in new business presentations; develop RFPs that showcase our unique capabilities and proven results. Requirements 6+ years of prior PR leadership roles focused on consumer public relations strategies and program execution, ideally with consumer lifestyle and outdoor brands. Bachelor's degree in public relations, or communications related field is required. MBA or post-graduate degree is a plus. Proven history of leading PR teams and driving results. True passion for staying abreast of industry and consumer trends and creatively capitalizing on them. Exceptional media relations with many top-tier national and trade outlets; proven history of media placements and established contacts. Ability to develop and execute successful media relations, affiliate, and influencer programs. Excellent writing and editing skills (familiar with AP style). Strong communications skills, project management capabilities and proven problem-solving ability. Ability to manage multiple projects simultaneously and meet all deadlines. Effectively work as part of a team, share information freely and support the common goals of the group. Is a true team player. Detail-oriented, organized, hardworking, flexible, and thorough. Nice-to-haves MBA or post-graduate degree Benefits Generous vacation, personal, holiday, and sick days off, plus up to 5 Winter Break paid days off between Christmas and New Year's Day, plus up to 5 Summer Days Off Travel and consumer discounts (from rental cars to cell phones and more) Wellness subsidy 401K Plan Outstanding insurance/benefits package Career mentorship from some of the best PR pros in the business Professional growth opportunities within our award-winning global PR agency