Marketing Specialist, Paid Search

Fanatics is a leader in licensed sports merchandise, seeking an experienced Marketing Specialist to join their digital marketing team focused on paid search. The role involves managing PPC marketing campaigns, analyzing performance, and collaborating with partners to optimize advertising strategies. Responsibilities Monitor and analyze performance of PPC marketing campaigns, provide insights & recommendations based on campaigns results Create new campaigns for upcoming live events & new partners to the Fanatics network. Ensure existing campaigns have support for product launches and drops to maximize revenue Ensure campaigns are properly set up for optimal performance, reporting, and tracking across the portfolio Collaborate with Google, Bing, and technology partners on new features and advancements within the space Contribute to spending decisions and budget recommendations, ensure that campaigns are set up to align with ever-changing business objectives Translate data insights into compelling marketing narratives, craft engaging storytelling around sales and business performance data to effectively communicate strategies and results to stakeholders Skills 1-2 years of experience working on paid search, shopping campaigns, or similar keyword/product-based advertising methodologies Experience with campaign management & optimization Experience managing automated bid strategies & other automated practices within the digital marketing space Up to date on latest PPC industry trends & developments Strong business reporting skills for data-driven decision-making High proficiency in Microsoft Office (primarily Excel, Word, and PowerPoint) Strong quantitative skills and experience utilizing scientific analytic methods Exceedingly detail-oriented and responsible Able to manage multiple tasks concurrently and work under pressure Must be willing to dedicate time outside of normal business hours to launch advertising for major sporting events (i.e., College National Championships, Super Bowl, Stanley Cup, etc.) 1-2 years of experience of Google/Bing campaigns management and optimization Comprehensive knowledge of Paid Search (PPC) or Google Shopping Bachelor's degree preferred SQL familiarity is highly preferred Benefits Wide range of health, financial, legal, and development assistance Wellness programs with fitness and weight management partners Paid maternity paternity leave Infertility treatment Flexible time off Competitive 401k plan Company Overview Fanatics is a sports merchandise retailer that manufactures fan gear and jerseys across retail channels. It is a sub-organization of Kynetic. It was founded in 2002, and is headquartered in Jacksonville, Florida, USA, with a workforce of 10001+ employees. Its website is