Sr. Digital Marketing Specialist

Under limited supervision, this position plans and executes digital product strategy, technology/product development, technology/product support and/or customer engagement strategies in support of the company?s product and service portfolio. Conducts market and competitive analysis, product analysis, digital industry and customer research to create and optimize the customer experience. Partner with cross-functional teams to define, implement and launch market-leading, customer centric products or programs. Provides subject matter expertise to support strategic priorities. Maintains expertise on products and technologies through training and research and uses that training to drive and/or implement best practices and foster continuous improvement.

Requirements

Bachelor?s degree or equivalent* in Marketing, Finance, Computer Science, Engineering or related business discipline plus 3 years of experience in the job offered or 3 years experience in a digital marketing or digital product management environment or demonstrated knowledge gained through coursework or work experience in digital product management and technology support. The employer will alternatively accept a Master?s degree in Marketing, Finance, Computer Science, Engineering or related business discipline plus 1 year of experience in the job offered or 1 year of experience in a digital marketing or digital product management environment or demonstrated knowledge gained through coursework or work experience in digital product management and technology support in lieu of a Bachelor?s degree or equivalent* plus 3 years of experience. The position requires experience with: Digital product strategy and product development; content management systems (CMS) including Adobe experience manager; Agile project management; Digital marketing (SEO, SEM, PPC, Web Analytics); dashboard creation using Google data studio/Power BI/Tableau; Competitive analysis and product analysis; Data Analytics; Ability to understand business and customer needs, customer and/or user experience management, product analysis and technology capabilities. Strong collaboration, communications and analytical skills. A directly related advanced degree may offset the related experience requirements. Position allows for telecommuting from home within commuting distance of Collierville, TN. *Employer will accept one (1) year of directly related experience in lieu of one (1) year of education.*