Google Ads / Paid Search Specialist for Financial Services
We are seeking an experienced Google Ads / Paid Search Specialist to help optimize and improve the performance of our existing search campaigns. Responsibilities include: Auditing and optimizing Google Ads search campaigns Improving lead quality and conversion performance (not just traffic volume) Keyword research focused on high-intent search terms Ad copy testing and performance optimization Reviewing conversion tracking and GA4 data to inform decisions Ideal experience: Proven experience managing Google Ads for B2C and B2B, financial services, or professional services Strong understanding of search intent, cost-per-lead optimization, and conversion tracking Comfortable working independently and making strategic recommendations This engagement may start with a short-term audit and optimization phase, with the opportunity for ongoing work if it’s a good fit. Please include a brief example of how you’ve improved lead quality or conversion performance in a paid search campaign. Apply tot his job