Google Ad Specialist
Role Overview Trust20 is a digital food-safety training company serving restaurants, hospitality, healthcare, education, and food manufacturing. We’re hiring a Senior Google Search Ads Specialist to own and optimize high-intent Search campaigns focused on revenue efficiency and lead quality. Responsibilities Own end-to-end Google Search Ads strategy and execution Build and optimize keyword-driven campaigns for B2B and B2C training products Manage account structure, match types, bidding, budgets, and negatives Write and continuously test high-intent ad copy aligned to compliance and training needs Optimize for purchases and qualified leads (not vanity clicks) Monitor and improve CPA, CAC, conversion rate, and ROAS Ensure accurate conversion tracking (Google Ads, GA4, GTM) Identify search-term insights to improve funnel Provide clear, concise reporting with recommendations tied to revenue Requirements 5–8+ years hands-on Google Search Ads experience Demonstrated success scaling high-intent Search campaigns Deep expertise in keyword strategy, match types, and query mining Strong understanding of conversion tracking and attribution Comfortable optimizing for both self-serve purchases and sales-assisted funnels Independent, detail-oriented, and ROI-driven Apply tot his job